Bewerbungen » BELL & ROSS BR-X5 watch

The latest BELL & ROSS BR-X5 watch comes with a green luminous case Some watches can go anywhere and handle anything, especially in low-light conditions: When the sun goes down, pay attention to the dial and hands of your favorite tool watch. But applying this technology to other parts of the watch itself was unusual and unthinkable—until now.

Bell & Ross, purveyor of all-around watches like the rugged Bell & Ross GMT and motorcycle-inspired Bell & Ross watches, has just put a new twist on the watchmaker’s iconic BR-X5, with a case in Glows in the dark.

The light feel relies on the use of LM3D, a luminous composite material that is part of the multi-part case, which is also made of grade 2 micro-blasted black DLC titanium.

Super LumiNova has become a prized material for hour markers and watch hands, but Bell & Ross has taken a major leap beyond the dial itself.

Already the brand's flagship model, the Bell & Ross BR-X5 was updated last year with an exclusive high-end Kenissi watch movement. The new BR-X5 Green Lum is also powered by the same BR-CAL.323 movement, but with a striking and stylish appearance.

The black DLC titanium that houses the mechanism sits between two LM3D shields, a material that emits powerful green fluorescence through quartz fibers.

The end result is impressive, to say the least: the entire case, as well as the seconds, minutes, hours and date indexes, glow in the dark.

Bell & Ross has taken over this role, looking to expand its LUM collection, which was first launched in 2017 and has used various manufacturing processes over the years to apply luminous technology to different parts of each timepiece.

Bell & Ross notes that the challenge this time was to use the case itself to amplify the design.

The finished product “embodies innovation and the desire to dare to be different,” and the watchmaker sees the limited-edition watch as “achieving the status of a unique conceptual work of art.”

During the day, the watch retains the signature "square within a circle" look that has made the Watchmaker a favorite among enthusiasts looking for a unique watch with high functionality.

The skeletonized rubber strap offers maximum durability, and that's a good thing: This is a $13,300 timepiece that should last a long time.

The watchmaker says its latest watch, with its three-day power reserve and striking three-date window, "pushes the limits of creativity and innovation." The good news is, even with the lights dimmed, you'll be able to see this innovation firsthand.