On the morning of the Northridge earthquake, Conrad's was the only restaurant in town that opened for business, and stayed open until the last customer went home. (For the record, I had a jumbo burger with Swiss cheese, grilled onions Grossiste Chaussure Pas Cher , fries, and two chocolate shakes with lots of whipped cream and extra cherries on top.)
The line of hungry patrons shoe-laced down the block, but instead of being grumpy, everyone was smiling, happy to be alive, and bursting with their own quake stories to share with the strangers all around them.
What was truly extraordinary was the fact that Conrad's did the ordinary Nike Air Max Pas Cher Chine , under exceptional circumstances. It opened for business-as-usual.
Undoubtedly, it had a skeleton crew, because freeways were damaged and closed, and some workers couldn't make it in for their shifts. But enough servers and hosts were there for us, and this very fact exceeded, I'm sure Grossiste Nike Chaussure , most people's expectations.
Which of course, proves a point: You don't have to provide 'legendary? or ?heroic? or otherwise spectacular service to succeed. You merely have to exceed people's expectations as a way to consistently create customer satisfaction.
The problem is most companies do the opposite. They crow about how capable they are at providing top service, citing surveys that they have sponsored and often manipulated to appear better than they really are.
?Your call is important to us? is repeated incessantly on hold. Some service reps are even trained to ask one of the dumbest questions imaginable: ?How can I provide you with exceptional service, today??
In reality, most of us would be thrilled to replace this self-serving rhetoric with the basics. We really want service folks to:
Be there for us when we need them.
Be competent and well trained.
Be quick to address our problems and to solve them.
Be upbeat, and grateful for the opportunity to have our patronage Grossiste Nike Chine , and
Be done!
To elevate our customers? hopes, and then dash them, is utterly self-defeating. It reminds me of what I used to hear as a kid-athlete. It's ok to boast, but you better be really, really good, in every single contest. Otherwise Nike Pas Cher Chine , the first time you screw-up, you'll be razzed, relentlessly.
Moral: Be modest. Nice and humble does it every time.
If you're modest, and simply competent, you'll be appreciated and you'll win customer loyalty.
That's the secret to Conrad's decades-long success.
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