When the Small Business Administration says that over 80% of all small businesses fail within 2 years Sale Nike Shox OZ D All Black Men's Shoes Clearance , and over 90% within 5, there are a lot of struggling businesses out there, most of them in fact.
What I'd like to do is change how you look at running your business. Most have been doing the same things over and over, and probably just doing them harder and harder. You just can't keep doing the same things and expecting different results!!
And I hear the roar from the peanut gallery?..?I AM measuring! I'm aware that I'm not making the progress I had hoped for.? Most assume they are measuring when they see the bottom line and they fail to pay the bills. That isn't measuring, that's simply feeling the pain. Start measuring the smaller steps in your business.
If you send out 1,000 sales letters what is your response rate? How many leads Sale Nike Shox Gravity All Black Men's Running Shoes Clearance , sales, and customers do you get for every 1,000 sales letters (or whatever else you do in marketing)? Are you getting 5% or better?
If you talk to 10 people this week how many of them will buy? Are you getting 4 or 5 out of 10?
Do you have a revenue target for the year? How many customers does it take to get to that figure? How many do you have to produce, sell, market to THIS WEEK to hit those numbers?
If you cannot answer even one of these questions then you are not managing your business, you are letting whatever happens just happen to you.
The key to successful business is being able to manage these numbers and results every week.
So, if you can sell ONE item in a week, or one in a month Sale Nike Shox Avenue 802 Black Silver Men's Shoes Clearance , you CAN turn that into selling as many as you want in the next week. It comes down to measuring the results, learning from the results, and then multiplying the successful results as many times as you want. The problem is that most don't even have a clue what is working and what small changes will result in HUGE increases in results.
I once worked with a company that had sold only $60K in their first year and were struggling. They had expenses of over $290K for that year, a $230K loss. All we did was look at the different types of customers they had worked with in that year Sale Nike Shox Avenue 802 Dark Grey Black Men's Shoes Clearance , found a group that had been successful, and then went after them. The same marketing material sent out just one week later generated 10 times more revenue than the week before. Now we know that for almost every dollar spent they can generate over $50. Now, we can determine how much marketing must go out to generate the number of dollars they want to generate. That company went from $60K in a year, to $200K over the next two months.
I don't want to hear answers like ?I don't know,? or ?I don't have that information.? I'm going to ask you RIGHT NOW to write down your best guess for those questions. When you are done, IF you've honestly attempted to come up with those answers, you will see ways that you can more than double your business.
The first thing you should look for in a SEO Firm is whether or not they use a non-disclosure agreement. Any SEO Firm who advertises who there clients are is putting their clients at risk to unethical practices that other SEO firms will use to get a website penalized or banned so they can help their own clients. Also Sale Nike Shox Avenue 803 All Black Men's Shoes Clearance , any SEO Firm that is producing results isn't going to want other SEO companies to be able to analyze their work so they can copy their techniques. Just like the Colonel won't give away their Original Recipe for their chicken no good SEO Firm would so willingly give away their recipe for results.
The second thing you should make sure you have is a good contract that guarantees results and all fees you pay should be based on results. Any company that isn't willing to put their money where there mouth is isn't worth taking a chance on. Also, read all the fine print VERY CAREFULLY! Some SEO firms will say they guarantee results but if you read the fine print you'll find that all they guarantee is that if you type your domain name in to a search engine that you'll be in the top 10. The only reason your site wouldn't come up in that case is if you were already banned. Being banned means that your site has been removed from the search engines data base for spamming or other unethical practices.
The third thing you should look for is an SEO Firm that encourages you to get information and rates from other SEO firms. If a company has a good service then they should be confident enough to not be worried about another company outdoing them.
The fourth thing you should look for is how willing they are willing to answer questions for you. I am always willing to explain exactly why someone's site isn't getting results and I will give them advice they can use themselves if they decide that they can't afford our services or if they're not ready to get started.
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