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I have seen many unsuccessful site auctions here recently, and most of those can be attributed to insufficient information being published by the seller.
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State Your Revenue
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List all of the sites revenue streams, including AdSense, YPN, Commission Junction, and Link Sales.
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For sites costing over $500, be prepared to show proof of revenue for the previous twelve months. For sites costing over $5,000, be prepared to show proof of revenue over the previous three years.
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Set a BIN Price
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Many buyers will ignore auctions without a BIN price.
A BIN price which is too high will discourage potential buyers because they will believe that you are not negotiating in the proper range.
A BIN price which is too low can cost you considerable lost revenue. If your site sells for BIN on day one, you set your BIN price too low!