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Bliss Embellished With Wedding Flowers
Posted On : Dec-28-2011 | seen (145) times | Article Word Count : 466 |

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This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, .


Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.